Objective

To select two brands and create a collaboration between the two. The collaboration can be anything, and the brands don’t have to related or within the same industry. 

The WHOOP x Betterhelp collaboration is targeted towards collegiate athletes looking to prioritize what matters the most; their mental health. By utilizing Betterhelp’s world-class therapy services and WHOOP’s deep physiological analytics, this activation enables student-athletes to see the positive physiological return on making time for therapy and room to breathe with their busy schedules.