*All of the photos utilized for the room views here belong to the immensely talented Chris Burkard. He fully owns them and has rights to his images.
Lululemon’s Oasis.
Art Direction.
Experiential Design.
Copywriting.
Design.
Anchored and initially inspired by Christian Löffler’s song Veiled Grey, my goal was to create a transformative experience by promoting tranquility, calmness, and relaxation to cultivate wellbeing for all.
Lululemon’s Oasis experience aims to bring feelings of nature to people living in urban environments. With various offerings such as yoga, guided meditations, or simply space to relax, Lululemon's Oasis spaces bring the calmness and tranquility of the beach, the mountains, or a winter's night to people living in urban settings who may not have direct access to such experiences.
The Process and
The North Star
Key Question: What is the moment Lululemon is bringing to you through these Wellness Spaces?
North Star
Lululemon is bringing people moments of:
1. Tranquility
2. Calmness to promote individual wellbeing.
3. Central Goal = Create a transformative experience by promoting tranquility, calmness, and relaxation to cultivate wellbeing for all.
Lululemon Brand Assets
Utilized to drive campaign execution and visual design, I dove deep into Lululemon’s brand research and guidelines to evoke the activation as if Lululemon had created the concept themselves.
Everything from typographic layout, type selection, photography selection, and logo application guided my design process and high-level decision making to create an accurate representation of their brand through this campaign.
